Broadcast and Streaming of IPL worldwide (2023-2027)

The Indian Premier League (IPL) is one of the most profitable leagues in the globe, not just in cricket but across sports. Apart from the revenue generated through several high-profile sponsorships, the broadcasting and streaming rights fetches the league a humongous revenue and it is said to be amongst the top when measured with the other major sporting leagues.

The rights are sold through the method of competitive bidding process and are divided into different modes (Television and Digital) to maximize revenue. BCCI conducts an open auction where companies bid of these rights.

The transfer of these rights happen at regular intervals and the current right holders will be enjoy the collaboration with IPL for the cycle 2023-2027.

Here is how the IPL broadcasting and streaming rights are structured for the 2023-2027. 

Television Rights: 

The holder will have the right to broadcast matches on the live television. Star Sports, the renowned sports channel holds the broadcasting rights for televising matches in the Indian subcontinent. It is to be noted that Star Sports is a part of the Walt Disney Company.

Star acquired the rights for the 2023-2027 cycle to broadcast IPL games at approximately INR 23,575 crore which is around USD 3 billion.

Digital Rights:

While Star holds the right to broadcast matches on live TV, digital right owners have the freedom to stream matches live over the internet and mobile platforms.

Viacom18 which is a joint venture between the Reliance Industries’ Network18 and Viacom CBS currently holds the right to digitally stream IPL games in their platforms Jio Cinema and VOOT.

The digital giants of India acquired the rights from BCCI to stream for about INR 20,500 crore which is around USD 2.7 billion.

Apart from that there are international rights that is sold separately to different broadcasters segmented my geographic locations such as the United States, UK, Australia, and the Middle East. 

We can say that the IPL media rights have reached an unprecedented level, and this underscores the growing popularity of IPL. This has paved way for the league to achieve a larger commercial appeal.

BCCI has also done well to leverage the technology advancement and growing digital era to maximize the revenue from their pet product and phenomenon known as the Indian Premier League.

Read: 10 Iconic Moments in IPL History